| Putting
That’s Fit For You
 The
Edel Putter Fitting process begins with this basic but crucial
truth: everyone sees differently.
Each golfer relies on his or her eyes to set up a putt, and
most people—even PGA players—have imperfect visual
aim. And all the quirky putter designs in the world don’t
change the fact that every putter stroke starts with an individual
set of eyes. So the Edel Putter Fitting process begins with
an analysis of your visual aim. Then it uses a unique system
of up to 30 million variables—head, hosel, offset, lie
angle and more—to specify a putter that will give you
true aim. The result is a hand-crafted, completely personalized
putter that fits you perfectly.
Step
1: Assessment
The first step is to assess your aim. You aim at the target—a
small laser projector (Photo 1). When the ball is removed,
the laser beam reflects off a mirrored putter face (2). The
reflected beam projects onto a wall, showing the difference
between your aim and the actual target (3).
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Step
2: Personalization
Once your aim is determined, the instructor uses the Edel Putter
Fitting tool kit, a unique system of up to 30 million component
combinations – different heads, hosels, offsets, lie angles
and more – to find the combination that corrects for your
natural aim.
 Step
3: Creating the putter
Once the right combination is found, David Edel uses the information
to hand-craft a beautiful custom putter that’s a perfect fit
for you. He uses a combination of old-fashioned craftsmanship and
modern technology to create a putter that feels right, looks great,
and is customized with your name or other information.
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