You might expect that a guy who is devoting his life to creating handmade putters was born a master with the flat stick, too. But ironically, it was his own putting flaws that brought him to where he is today. David Edel is a PGA Professional. He had dreams of making a living playing competitive golf but mediocre putting held him back, so subsequently he began teaching the game. And, over the years studied swing mechanics, philosophy and club fitting with renowned instructors and tournament players, including Ben Doyle, Chuck Cook, and PGA Hall of Fame member Roberto DeVincenzo.

In working with players ranging from top pros to high-handicappers, Edel realized that the best way to make a premium, finely tuned putter is not to mass produce a couple of models and then find someone who likes one of them — but rather to build the putter from scratch specifically for the person who is going to use it. With that as a guide and basic philosophy, he created a custom fitting process that takes into account all the variables of any player’s putting style. The empirical fit-testing data collected at Edel Golf enables the company to have a complete understanding of how to apply the Edel fitting process to “set up” the right putter for any golfer. With this many customized steps means there is no way Edel putters can be mass-produced—and that’s exactly what Edel prefers. Every single putter is one of a kind. To Edel, that’s the difference between a putter manufacturer and an artist. When you see the ‘maker’s mark’ on your Edel putter, you know two things for certain: it was created by David Edel — and built just for you. There are just some things in your life that you want to be absolutely perfect —things you won’t cut corners on. These are products of true craftsmanship. It might be a piece of original art, a classic car, or a handcrafted, bench-made putter. Nothing is more important in golf than having the right putter—ask any professional golfer. You use a putter twice as often as any other club; it is the one club that can have the most impact on your game. The driver leads the way, but the putter closes the deal. There is a huge difference between an adequate putter and one that you actually develop a relationship with. The best putter you could possibly own is one that has been created especially for you. The top pros don’t use off-the-shelf putters and neither should you. You deserve a putter that’s been designed and built specifically to match your game, your stroke, the way you see and what feels right for you. And just like the tour professionals who already own Edel putters, now you can have a putter custom-made for you by a true craftsman at Edel Golf.