Our putters are custom designed to ensure proper aim and speed control. The idea behind Edel putters is based on research that has shown that a high percentage of tour players cannot consistently align their putter to the hole from 10 feet. Do you know where you are aiming?

Edel Golf's industry leading putter fitting system offers players the unique ability to create a putter that is precisely fitted to every aspect of their putting stroke. A fitting session with an Edel Certified Fitter addresses variables such as geometric head shape, hosel design, offset, weight, sight line configuration, lie angle, loft, and length measurements to design a one-of-a-kind putter that is then hand made in Liberty Hill, Texas. Players may also choose from a variety of personalized cosmetic options including paint fill colors, custom stamping, and special black, platinum, or gold finishes.

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The putting triad

Ask any of the golfers you know - even yourself - what makes a good putter, and the concept of “feel” will almost certainly be broached, although nobody can ever seem to define it. Is it how soft the grip feels, or the sound the putter makes, or its weight or loft? What about the shaft, head style, aiming lines or the hosel type? Never before has a golf term been used with such frequency without anyone knowing really what it means. So the million-dollar question: What’s the core principle of feel? Our studies show that it’s a combination of three factors: AIM, PATH, and SPEED control. Every decision you make on every putt is based on these three factors, and they’re tightly interrelated - if you try something different in your aim you’re going to get something new with your speed and path. That’s why we call it The Putting Triad.


Aim modifier #1: The hosel

Hosel offset and shape produce optical geometries that create aim responses in your subconscious. Some tend to aim you more to the right. The critical word here is “more” - a certain hosel may aim you more right or more left, but not necessarily right or left of dead center. Notice the word “tend” because everyone is wired differently. That being said, here are some general rules that hold true for a majority of players:

  1. 1. L-SHAPED HOSELS (also known as plumber- necks) tend to create more of a leftward aim bias than their S-shaped counterparts.
  2. 2. HOSELS THAT FEATURE OFFSET tend to aim players more to the left. It’s a progressive relationship: the greater the offset, the greater the left- aim bias.
  3. 3. ONSET HOSELS (those that set the putter face ahead of the shaft) tend to aim people more to the right.

Aim modifier #2: Lie Angle

Lie angle has a lot to do with putter aim — the manner in which it combines with the loft of your putter face and the overall length of the shaft can drastically alter your perspective. The best example to help explain how lie affects aim is with the putter is too upright. Most players compensate for too much lie by simply dropping their hands, a move that causes the toe of the putter to rise off the ground. This toe-up position almost always forces players to aim more to the left. It’s the same phenomenon as setting up to the ball on a sidehill lie with the ball above your feet. The ground, lie angle and loft automatically change the club face position and point it to the left. That’s why you’re told to aim out to the right on these shots because they naturally want to fly to the left.

Aim modifier #3: Head Shape

The shear number of available head designs available in your pro shop can overwhelm you. You’d think that there were at least as many head designs as there are golfers. But when it comes down to looking at head shapes and their affect on aim and the other factors of the Triad, you can easily pare down the offerings into just a few discernible shapes.

At one end of the spectrum are large, mallet-shaped putters. At the other end are your standard heel-toe putters. Every other putter is a deviation of these two models. The primary difference between these two ends of the spectrum, other that size, is the geometry in the back. Mallets tend to have curved trailing edges; blades and Anser- style putters tend to feature straight back edges with a lot of parallel lines built into the head. The back geometry of any head shape is the secret to its effect on aim. Here are some general rules:

  1. 1. The more circular the putters trailing edge, the more likely it will cause you to aim to the right.
  2. 2. The straighter the putter’s trailing edge, the more likely it will cause you to aim to the left.

Much of this aim bias is based on where a putter forces you to look when you’re setting up at address. Because a mallet features a circular back, you have to look to the leading edge to set the face perpendicular to your target line. With an Anser-style putter you can use either the back edge or the lead edge, since both are parallel. Edel Golf's industry leading putter fitting system offers players the unique ability to create a putter that is precisely fitted to every aspect of their putting stroke. A fitting session with an Edel Certified Fitter addresses variables such as geometric head shape, hosel design, offset, weight, sight line configuration, lie angle, loft, and length measurements to design a one-of-a-kind putter that you will aim correctly with proper speed control.

Aim modifier #4: Loft

The manner in which loft affects aim has a lot to do with how you perceive the putter at address. Putters with too much loft naturally appear closed to most players, and those with too little loft look open. There are two commonly used methods golfers use to offset this perceived look:

  1. 1. Adjust aim: aim more to the right if the putter looks closed and more to the left if the putter looks open.
  2. 2. Adjust hand position: If the putter features too much loft and appears closed, many golfers tend to forward-press their hands to correct the perceived face angle.

The compensations made in aim and hand position to offset incorrect loft will adversely effect your motion and stroke. Our fitting process addresses loft; both in how you aim your putter as well as the secondary effect loft has on your putting. Speed.

Loft also influences the speed of your putts. The base effect is easy to understand: a ball struck with a putter built with 1 degree of loft will travel farther than one struck with a putter featuring 5 degrees of loft with the same stroke. The more important effect is more complex, and has to do with effective loft (the true loft of the club plus the angle at which the putter ascends into the ball). As your putter approaches impact, your mind is subconsciously calculating effective loft. If is senses that your putterface has too much or too little loft based on the roll distance it computed when you made your read, it starts making adjustments. Your stroke will then be manipulated to change the ascent angle to get the effective loft the putt needs.

Aim modifier #5: LINES

The lines on your putter are also critical to the aim scenario. Most golfers assume that you need to have lines on the putter to ensure they aim straight. We see lines on airstrips, highways, railway lines, and race tracks, and it makes sense that we think that they are helpful. However lines can exert both positive and negative effects depending on how your eyes interpret them. Not only is it a question of whether or not to have aim lines, but also where they should be placed and how many should be used.

We created a line template as part of our fitting system that allows us to easily test various line arrangements to gauge their aiming ability to you as an individual. The results are incredible. Here is a quick recap:

  1. 1. Lines, in general, tend to to make golfers aim left.
  2. 2. The farther back the lines are on the putter, the more they will tend to aim you left
  3. 3. Lines near the top-line influence aim less than those placed nearer the bottom cavity.
  4. 4. An absence of lines tends to create a right aim bias.

The reason for these biases is that lines and the way they’re patterned affect which part of the putter you look at. If there are more lines on the back cavity than on the top-line, you are more likely to look at the back cavity. If there are more lines on the top-line than the back cavity, your attention will be drawn to the front of the putter. This will in turn change your perspective of the hosel, putterhead — everything. Most people are drawn to things that look busier on a conscious level because they assume that those markings are there for a beneficial reason, but on a subconscious level that can confuse — your mind sees them as just another series of inputs it needs to sort out.



SPEED MODIFIER #1: Head weight

HEAD WEIGHT IS exactly what you think it is - how much does the putter head weigh? The best overall headweight for you is the one that matches the speed of the majority of greens you play. If, however, you tend to play a number of different courses, then your best putter is the one that allows you to you to easily add weight or remove it, since you’re going to experience several different green speeds over the course of a year and you will need the ability to adjust.

As a rule you should use a lighter-weight putter on slow greens and a heavier-weight putter on fast greens. Our Vari-Weight putter model allows you to change head weight on your putter to adjust to green speed of the course you are playing. Through the fitting process we can change the head-weight up to 64 grams in a matter of seconds. It is an important part of our fitting process; allowing us to fit you for a putter that is of optimal weight to your stroke type and playing conditions, maximizing your distance control.

Speed Modifier #2: Shaft

THE SHAFT ON your putter does more than connect the grip to the putterhead. It’s length is a key component to assist in how you aim your putter, and the flex is an important speed determinant. Flex is closely tied to the weight of your putterhead and the manner in which you accelerate as you make your stroke. Softer flexes make the head feel heavier and stiff flexes make the head feel lighter.

The weight/flex relationship isn’t the only one that affects speed. The relative softness or stiffness you feel in the shaft has a lot to do with the way you accelerate the putter as you make your stroke. The faster you accelerate, the more the shaft will flex. Less acceleration makes the shaft feel stiffer. There are two ways you can accelerate.

  1. 1. RADIAL ACCELERATION: A motion originating from the center and working outward, like swinging a rock tied to a string. This is the acceleration found in arc strokes.
  2. 2. LINEAR ACCELERATION: A motion that is originating from a thrust that is parallel to the ground, like the back- and-forth motion of a piston. This is the acceleration used in most pendulum strokes. Most golfers prefer to accelerate one way or another, which may help explain why certain golfers prefer to swing their putter on an arc (radial accelerators) or straight back and through (linear accelerators).

Through our fitting process our Certified Fitters evaluate your stroke and find a shaft and weight relationship that best helps you maximize your distance control.


Speed Modifier #3: Counterweight

Have you ever changed your putter grip? A lot of golfers do to create a look or feel in their putter, or to adjust to their hand size. While these types of changes are always made with good intentions, they seriously alter the overall performance of your putter. Standard grips can vary in weight by as much as 30 to 40 grams even though they look and feel similar. Using a midsize or jumbo grip can add up to 110 extra grams. What needs to be understood is that adding weight to the handle makes the head feel lighter.

Manipulating weight in the grip end of the putter is known as counterweighting. Counterweight has been a critical part of our fitting process since it’s inception. In the grip example above the counterweight was used as a negative. Under the watchful eye of a Certified Fitter, however, adding weight to the handle - and sometimes in the middle of the shaft - is an effective way to improve the way the putter reacts in your hands. Our fitting system is replete with multiple ways to alter the weight of the grip end and the shaft to not only match the speed-control need of individual players, but also their aim.

How much counterweight, if any is right for you? Throughout the fitting process our Certified Fitters will find the optimal combination of how these weight relationships affect your direction as well as your distance control.


At Edel Golf we pride ourselves on the development of our fitting system to find you the perfect putter. Constantly innovating our process and continuing to educate our Certified Fitters allows us to trust that we are making you a putter that will stay in your bag for seasons to come.

Contact your local Certified Fitter to experience this game-changing process for yourself.

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